Marketing Strategy
2026
My marketing experience combines creative design, digital strategy, and content creation to help brands build stronger connections with their audiences. As a Creative & Marketing Coordinator, I have developed and managed social media campaigns from concept to completion, designing visual content, creating campaign materials, scheduling posts, and monitoring performance to understand engagement and identify growth opportunities.
I have also created blog content by writing articles, designing layouts, and developing custom graphics that support brand messaging and improve audience engagement.
Alongside content creation, I have worked on business growth initiatives through SEO improvements, website optimization, and outreach strategies focused on increasing visibility, improving search performance, and expanding the company’s digital presence.
My work brings together creativity and marketing strategy, allowing me to create meaningful content that not only looks visually engaging but also supports larger business goals.
As an Events Coordinator, I supported brand growth through national activations, trade shows, and business events designed to increase awareness and strengthen the company’s digital presence. I oversaw event planning, managed teams of brand representatives across the country, and coordinated promotional efforts to create engaging experiences that connected with target audiences.
Using SEMrush as part of my SEO strategy process, I analyze competitor performance to identify opportunities for improvement and strengthen overall website visibility. I research keyword gaps, assess competitor authority, and develop organized tracking documents to guide outreach efforts.
I create targeted outreach strategies by connecting with relevant websites, businesses, memberships, and industry partners with strong domain authority to support link-building initiatives and increase online reach. This approach helps improve search rankings, drive organic traffic, and enhance the overall digital presence of the brand.
Scope of Work
CMS Platforms Content Creation Social Media Strategy Analytic Tools Content Tracking Creative Concepts Copywriting Adobe Creative Suite Spreadsheet Tracking
I create engaging blog content by developing written articles, designing custom graphics, and building layouts that support brand messaging and improve audience experience. Alongside content creation, I develop structured outreach systems to connect with industry, regional, and national journalists, helping increase brand visibility, strengthen media relationships, and expand digital reach.