ERICSSON *
ERICSSON *
Ericsson
In this project, I was assigned to create an app layout design. The concept was to choose a client and create a functioning app for a new business plan for the brand, which included making mockups of the concept, and a walkthrough of the app was presented to the class. Receiving positive results from the instructor and other peers involved in the critique process.
This project was completed in 4 different stages and took 4 weeks to complete. With help from 3 other peers, it was able to be completed from scratch and submitted to our class and instructors with a high-quality presentation that explained our goals, ideas, process, and completed product.
Design Process
Stage 1 consisted of market research, which included looking at competitors’ app designs and layouts, and discovering trends in the industry for the looks and feel of an app. Ericsson has a modern feel to the brand, which reflects across the whole brand.
Stage 2 was the design thought process. I wanted to replicate this style and emotion with a clean, minimalistic approach to the layouts of the pages, as my designs were used as the sign-up/log-in, welcome page and introduction to the app, it was vital to start it off right.
Stage 3 is the execution of the design. Being the first thing people see about the app it was vital to get the designs right, as the gate to the app, I must make the viewer want to go further and guide them to the main app and keep them coming back.
