COOLOTHING *
COOLOTHING *
Coolothing
The client wanted to create a tri-fold brochure for a project that would be distributed to potential clients at trade shows and other events. As the brand operates online, the main focus of the brochure is to drive more traffic to its website, ultimately leading to increased sales.
Design Process
The design process was challenging because the client had specific requirements for information on certain pages and was quite strict about it. I opted for a simple colour palette to maintain clarity, allowing the content to take center stage. I chose a pastel blue palette and added a noise texture to the off-white background to soften the colour, making it more comfortable for readers’ eyes.
Overall, the client was satisfied with the final result, as it effectively captured the essence of the brand and the brochure's purpose, which was to increase foot traffic to their website.
